Reply To: Small budget for roofers – PPC worth it?

[BootPsychological925]

For roofers on a £400/month budget, I’d honestly lean toward very tight, high-intent local campaigns rather than chasing cheap longtail volume.

In home services, “cheap clicks” often become expensive leads because the intent quality drops fast.

I’d probably focus on:

* exact/phrase match only
* very small service areas
* emergency/high-intent keywords
* call-focused ads
* aggressive negatives
* strong landing pages

Stuff like:
“roof repair near me”
“emergency roofer [city]”
usually performs better than broad informational terms.

Also, don’t ignore Microsoft Ads completely. Lower volume, but sometimes much cheaper CPCs and older homeowner demographics can work surprisingly well for roofing.

Biggest thing:
with that budget, avoiding wasted spend matters more than maximizing traffic.