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Claude is kind of the black box right now tbh. A lot of people are seeing the same thing where Anthropic models seem to overweight certain smaller “review” sites or tightly connected entity relationships instead of pure SERP dominance. Feels less like traditional SEO and more like “what sources exist consistently in its training + retrieval layer.”
I’d probably look at entity consistency first. Same product naming everywhere, strong comparisons pages, clean schema, citations from niche sites, Reddit mentions, GitHub/docs references if relevant, and making sure your brand gets mentioned in contexts outside affiliate roundups. Weirdly, Claude also seems to latch onto concise opinionated content more than giant SEO pages.
