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Our all-up CTR is in the 0.60% range – but we just added dozens more ad groups so that is a very early read. We’re buying through a 3rd party and our reps shared there is a context and landing page relevancy score impacting our impression share. We are seeing a competitor bid on our keywords and landing on an us vs them landing page and they are showing 3x as often as we are on OUR brand keywords. Our minimum spend is $50K by EoM but we also aren’t getting anywhere near that currently as we’re just not showing.
B2B Saas so we were landing on a trial page – but added in more context heavy and relevant LPs to boost the score, but it will impact the CVR as users need to travel to get to a sign-up/purchase.
The ad product feels a bit half-baked without a lot of transparency – which is challenging to optimize but whatever.
