Reply To: Meta Ads: What is the point of creating multiple ads if Meta just decides to completely ignore them?

[Taca-F]

My understanding is that this is happening because the creative is too similar, and the algorithm is smart enough to realise there won’t be a statistically significant difference, so it ignores the other creative. You need to feed it very different styles of creative, so that the algorithm has something to test and show to different audiences within the adset targeting.