Reply To: Is it normal to have spent $7,000 and not have a single real lead? Home service company.

[blendai_jack]

Sounds like an audience + form quality issue, not a budget problem. Fencing leads on Google Ads should be solid if targeting matches your service area exactly and the form qualifies for real intent.

Quick checks. Pull your search terms report and look for irrelevant queries (DIY fencing, fence repair tutorials). Add as negatives. Tighten location targeting to “people in” not “interested in.” If you’re using Lead Form extensions, swap to LP forms with 2-3 qualifying questions (zip code, project type).

Also ask your manager what percent of conversions come from specific keywords vs PMax or broad match. Bad mix kills lead quality fast.