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I wouldn’t be able to give an answer without knowing your bidding strategies, keyword types, location targeting settings, seeing the quality of your landing page etc. What time period is the 7k spent?
For a small business with limited budgets, It’s important to start small and niche and work your way up.
That usually means, exact match keywords, specific location targeting, excluding specific demographics (like age) if needed, regular SQR checks (even on EXM), then bidding strategies are account dependent, but sometimes require Max Clicks first to gain relevant data before moving into a TCPA.
Once you’ve got something that works at a profit, even if it’s small volume, that’s when you scale the spend with broader targeting.
