Forums › Forums › PPC › Is it normal to have spent $7,000 and not have a single real lead? Home service company. › Reply To: Is it normal to have spent $7,000 and not have a single real lead? Home service company.

  • Aeneidian

    Guest
    May 13, 2026 at 8:38 pm

    No. Unless you’re in the USA bidding for law keywords and CPCs are $300 a click, which you’re not.

    Assuming you’re in a moderately competitive local market, $7k blown with no results is IMHO ludicrous.

    I don’t know your GEO/local market, but US wide fencing CPCs are about $17, which means I would gun for a CPL of ~$85 a lead. Lead to customer depends on your booking rate, but most companies I see or have worked with book between 30%-50% or so, with the odd excellent company hitting 70%+. Meaning CaC should be ~$200-$300.