Reply To: Is it normal to have spent $7,000 and not have a single real lead? Home service company.

[dillwillhill]

Sadly, this is normal in the sense that it happens a lot.

But by no means is it acceptable.

At the minimum, your campaign should:

* Not be using PMAX
* Not be showing on Display Network or Search Partners
* Not be using broad match keywords. Might even be no phrase match too
* Have location targeting set to ‘Presence’, not ‘Presence or Interest’
* Make sure you’re tracking real phone calls, not just ‘click to calls’
* Make sure you have some level of negative keywords
* Conversions should be valid form submits, not just page views
* Check your search term report… you shouldn’t be appearing for broadly related terms like “chain link fence” if you only sell wood fences
* strongly consider setting up offline conversions

I look at accounts like yours everyday. I could tell you in 5 minutes if one of these issues is happening… If multiple of them are happening you’ve likely burned a lot of money. Feel free to each out if you have any questions.

^(saw you posted on another subreddit but putting my comment here too for visibility)