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I think a lot of people feel this now, even creators themselves.Once platforms started rewarding reach, optimization and monetization so aggressively, posting stopped feeling like casual expression and started feeling more like performance management. A lot of normal interactions became shaped around algorithms, hooks, engagement bait, personal branding, audience retention and content optimization. Even people who never planned to become creators slowly adapted to those incentives without fully noticing it happening. And the strange part is that authenticity itself almost became a strategy too, which makes everything feel even more performative sometimes.
