Forums › Forums › PPC › Good idea to run google ads when i don’t even have one paying customer and no traffic? (I will not promote) › Reply To: Good idea to run google ads when i don’t even have one paying customer and no traffic? (I will not promote)

  • PatternFluid2214

    Guest
    May 10, 2026 at 4:39 pm

    running ads without knowing your conversion rate or cost per lead is basically guessing with money. cold outreach first makes more sense here, it tells you who actually buys and why, which you need before writing a single ad.

    also the keywords for what you’re selling are tricky, “website for small business” type terms are expensive and broad, and the people clicking are rarely the gym owner you want.