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At this point, launching new campaigns is just going to require continuous digging to find the right controls. No way around it. I’ve been trying to find ways to adapt but my performance drops the moment I test Meta’s recommendations.
Also, to add to your rant, I have some clients based in the legal field and the text variations meta recommends have caused some serious drama for my team – did you know that in legal terms switching the word spouse and partner has serious consequences? Meta AI didn’t.
