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Yes, I would add if not implied:
– Get user’s job done, so he won’t return back to SERP with this query
– Work on your CTR on your snippet on SERP (from different angles, have images in different aspect ratios on the page, work on title/description)
– User-engagement: do whatever you can to keep people on the page for longer and click around (like tools, rankings, tables, decision trees, images, comments, quizzes and so on)
