Reply To: Need Advice: Google Rep Advised Switching from Maximize Conversions to Target CPA and Performance Tanked

[freak_marketing]

You’re not wrong to be annoyed, this is exactly why so many of us dodge rep calls.

tCPA on Demand Gen with that little conversion history was almost guaranteed to choke things.

I’d switch back to Max Conversions, let it stabilize, and only test tCPA again later as an experiment once you’ve got more volume and a steady CPA. The best performing accounts I see are almost never the ones doing exactly what the reps push.