Forums Forums PPC Need Advice: Google Rep Advised Switching from Maximize Conversions to Target CPA and Performance Tanked Reply To: Need Advice: Google Rep Advised Switching from Maximize Conversions to Target CPA and Performance Tanked

  • ethanGarbe

    Guest
    April 29, 2026 at 7:50 pm

    Yes, I’d switch back to Maximize Conversions because Target CPA usually needs stable conversion data to work properly, and changing it too early can reset the learning and hurt performance. In your case, it sounds like the system got too restricted, so letting it relearn under Max Conversions is the safer move before trying tCPA again later.