Reply To: Need Advice: Google Rep Advised Switching from Maximize Conversions to Target CPA and Performance Tanked

[ppcwithyrv]

switch it back to Maximize Conversions.

If the campaign wasn’t getting enough conversion volume, tCPA can choke delivery, especially if the target is tighter than what it was already averaging. A $130 target against a $140 real CPA may have been too restrictive.

I’d revert, let it stabilize, and only test tCPA later once you have stronger volume. Also, take Google rep advice as suggestions, not instructions.