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not dramatic at all. i work in marketing and i feel this constantly even knowing exactly how the sausage is made
the thing that gets me is you can feel the difference even when you can’t prove it. like something is slightly off. too clean. too structured. the hook lands but nothing after it does
i think what’s actually dying is parasocial trust. that feeling of “i know this person” was always a bit of an illusion but ai has made it a complete one
the creators i still actually follow are the ones who are visibly messy. wrong takes, unfinished thoughts, typos. not because that proves they’re human but because it proves they’re not optimising everything
weirdly the path forward for real creators is probably to be more unpolished not less
