Forums › Forums › Social Media › Am I the only one who thinks not every brand needs to be funny on social media? › Reply To: Am I the only one who thinks not every brand needs to be funny on social media?
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SAT0725
GuestApril 28, 2026 at 1:28 pmPeople try too hard to be cute. Marketing — and especially advertising — is all about relevance. A big billboard with a photo of a new deck and copy that reads “BUY NOW. PAY IN 2027.” will be way more effective for people looking for a deck than some silly billboard that shows a boxer on a deck punching a house with copy like, “GET DECKED WITH DECKS R US!” or something. Randos might think the later is funny, but most of them aren’t buying decks anyway. The best marketing just says what the offer is in the right place at the right time to the right people.