Reply To: Am I the only one who thinks not every brand needs to be funny on social media?

[Tanjiro_kamado1234zz]

Completely agree nd “some just need to be clear” is the most underrated brand advice out there. The forced humor problem is almost always a symptom of chasing engagement metrics instead of serving the actual audience. A B2B compliance software brand trying to meme is painful to watch. Clarity nd consistency in tone – whatever that tone is – builds more trust long term than occasional viral moments that feel off-brand