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So SEO is not about filling pages full of schema, features and text to “make it rank”
SEO is about keyword research and topical authority.
No matter “how good” a post you create – if you have no topical authority for Personal injury, you’re not going to rank for it.
So your posts that rnak well – are because your domain had topical authority for the keywords your targeted. Keyword targeting is done by relevance = your document name, headings etc.
Schema doesnt make you rank – this is a really terrible myth perpetuated by Parrotts who want to klook like experts.
There are no “codes’ or unicorns.
