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From what I’ve seen, the best SEOs work with the web designer, not against them. If someone immediately suggests rebuilding the whole site without taking the time to understand what’s already there, that’s usually a red flag. Most of the time, you don’t need a total redesign. It’s usually about making targeted improvements adjusting key pages, improving the site’s structure, fixing content so it matches what people are searching for, and making sure the site actually supports user needs. A full rebuild should only happen if the site is really holding you back, not just as a standard solution
