Forums Forums PPC My tracking plan looked perfect on paper. Then we tried to build it. Reply To: My tracking plan looked perfect on paper. Then we tried to build it.

  • zenith66

    Guest
    April 23, 2026 at 10:19 am

    I think you’re overcomplicating it. And this is something most people do.
    You don’t need to go through every action and click. You need to figure out what is valuable, what KPIs you will be optimizing on, and rank actions on usefulness.
    So you probably need to start in reverse, from where you want to get to.

    Are you going to build a funnel? Figure out what actions you need for it and what the funnel steps are.

    Are there forms? Then you just need form submits (ideally through the datalayer and a trigger that only fires when the form is validated) and add what data you consider necessary in your reports.

    Adding everything you can will make everything too complicated and a nightmare to maintain. Don’t set up tags or send data you’re not going to use.