Forums Forums PPC Does Search Volume actually matter for PMax Search Themes? Reply To: Does Search Volume actually matter for PMax Search Themes?

  • ppcwithyrv

    Guest
    April 22, 2026 at 5:53 am

    Search volume matters less than relevance with PMax Search Themes since they act as signals, not strict targeting, so low-volume terms can still help if they clearly describe your product or buyer intent. I’d keep most themes specific and proven, then test only a few broader category terms carefully because that’s usually where PMax starts drifting into weaker traffic.