Forums › Forums › PPC › Does Search Volume actually matter for PMax Search Themes? › Reply To: Does Search Volume actually matter for PMax Search Themes?
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ppcwithyrv
GuestApril 22, 2026 at 5:53 amSearch volume matters less than relevance with PMax Search Themes since they act as signals, not strict targeting, so low-volume terms can still help if they clearly describe your product or buyer intent. I’d keep most themes specific and proven, then test only a few broader category terms carefully because that’s usually where PMax starts drifting into weaker traffic.