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for geo targeting it usually comes down to clear structure + avoiding duplication. either go with subfolders like /us/, /uk/ or subdomains depending on scale. each location page should have genuinely localized content, not just swapped keywords. also make sure hreflang is set correctly and internal linking supports the structure. I usually map this out in Notion first, and for bigger sites I’ve turned the structure into a quick content/report doc using runable so it’s easier to visualize before building. saves a lot of rework later
