Reply To: How to structure website content for geography, purpose & industry

[FantasticUpstairs987]

You should not try to build a page for every possible combination. That gets messy fast and can create too many weak pages. You should treat it more like three main page types:

* location pages for where you work
* purpose pages for why someone needs
* you industry pages for who you help

Then use internal linking to connect them if it makes sense.

So a city page can mention the main purposes and industries you handle in that area, but it does not need a full page for every combination. Same idea with industry and purpose pages. Let the main page own the topic, then use supporting sections and links to connect the overlap.

If a specific combination has real search demand and feels like a strong lead page on its own, then it may deserve its own page. But you should only do that for the best combinations, not all of them.