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>I know that Google doesn’t rank length as an SEO factor, so I’m guessing that they’re using this as like a shorthand for make this or this part more in-dept
The question you’re asking is “does keyword density matter” and I dont think so
A few things – and tbh – most writers cannot accept this, so apologies in advance but it would be great if you reply
First things. In PPC, you Ad Rank is where your ad ranks in each serp. Its calculated by Ad Rank = Quality Score (which is relevance) X $bid
Google is a relevance engine – thats their stated mission
Organic Rank = Relevance X Authority. Authority takes the place of dollars.
Most content is subjective. Its opinions, reviews, observations, idea, future thoughts. Google does not and can not “appreciate content”
It not only doesnt care about word count – it will happily index a blank page – as long as you have the authority to enter into an index, it will enter you. Thjis was proven by the DOJ at the DOJ vs Google case in 2024. Its the basis of PageRank and as unpopular the idea is – everyone copied it and nobody replaced it and not even llms.
1) Your document name is your primary keyword
I.e. when google does a relevance score – e.g. if your page is called “Black paint for BMW” – your document will score 100% for “bmw black paint’ and probably 95% for “dark paints for a bmw car” and 0% to “All inclusive vacations in the Vatican”
2) Yes, more text can add your page to other indieces
3) Adding content to your page can cause older pages to be re-indexed – thus recalculating domain level Toptical Authority that increases its rank (this is why people think Google loves updated content)
4) Repeating the keyword doesnt help that much – you can’t go over 100% relevance.
>5) So, is there something I’m missing here? Has anyone working in SEO noticed a meaningful boost from having more content on a page / using exact keywords, even when it doesn’t naturally fit i
You can check to make sure the document name is as precise as possible.
For example – lets say your DA is 60 and your competitors is 80. 80 is substantial – 80 is like 4x 60.
Lets say the search phrase is “How to get your teeth whiter than than a Fox News Executive” and your page is called “How to get your teeth as white as a fox news executive” – you’ll get a 100% relevance score. And say your competitor is just targeting “How to get white teeth’ and their score is only 50%.
Now your Rank Position = 60 but your competitor is 40. You’ll outrank them. Thats how and why long tail works.
Other things you can do to rank it higher
1) Add FAQs with similar words to increase breadth topical authority
2) Create a new specific landing page that has a better match than stretching (becareful of cannibilzing)
3) Increase internal links to the page
4) Increase external links to the page
Does this help?
