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Exact word count doesn’t matter. Never has.
But with that said — only two things in SEO ever correlated with increasing in rankings. Length of content and number of backlinks.
Yes, there is a quality aspect there. But the way that most people in SEO define quality has nothing to do with how the algorithm defines quality, and that is inherently the snake oil that gets sold.
If they are adding content to answer the query more comprehensively, great. If they are doing it to have a certain word count — well that veers into vanity metrics.
And boy do I hate vanity metrics.
Post examples. That will let us evaluate better.
