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Had a rep convince one of my clients spending $320k monthly to pause their entire branded search campaign because quote it is cannibalizing organic traffic… I found out three weeks later when I noticed branded conversions had dropped 70% and the client was genuinely confused why their best customers suddenly couldn’t find them. The rep had already moved on to a new account by the time we rebuilt it. These reps are not advisors, they are quota carriers with a slide deck and a $20k credit they need to deploy before end of quarter.
