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The question is: Did they mean technical SEO or actual content? Depending on what you are trying to fix, it CAN cost that amount of money. Technical you can do yourself, there isn’t that much to interpret or understand there, do the basics and you’re fine.
If it comes to Content; This is another big topic. What are your problems? Do you try to convert but attract the wrong audiences? Do they bounce? Do you even get organic traffic that’s relevant?
But from the post it looks like it’s technical – don’t get ripped of – take care!
