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Agencies do this. They run their x-point audit and give you all the bad news. It’s just a sales tactic that may or may not have validity. I once got a cold call from an agency. They had no idea I was in marketing and had several targeted keywords in the first few Google results. He told me the site didn’t have any SEO, so people couldn’t find us. From there, he offered his services to get us showing on Google, so we could get customers.
While he was talking, I looked up his agency in San Antonio, which had a nice website and reviews, so it shows that even a reputable-looking company will pull this move.
