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Don’t be too hard on yourself.
Take what the SEO company told you with a grain of salt. It’s pretty standard practice for agencies to run a scary audit, show you all the red flags, and then pitch you their monthly retainer.
Before spending any money, it would help to know a bit more. What kind of website is it (business, portfolio, blog)? And what are you actually trying to achieve with it… more traffic, more enquiries, local visibility? That makes a huge difference in terms of what you actually need.
Run your site through Google Search Console if you haven’t already. It’ll show you what Google actually sees and flag real issues vs the stuff agencies like to dramatise. From there you can figure out what direction to take.
