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Where Claude Code or Cowork starts paying off for me is treating it as a way of operating accounts without opening the UI. Each client sits in their own folder with all their context in one place. Emails, call transcripts, offers, past performance, website, the lot. Cowork runs scheduled tasks across every account a couple of times a week, pulls all the live data in alongside that context, and by the time I sit down I can just ask “what’s going on with client X this week” and it’s already looked at everything. Search term shifts, impression share, weird conversion drops, all flagged when I open the laptop. Cowork as you know has to have the computer on to work.
Same setup makes the one off stuff way faster too. “Why did CPA spike on Tuesday” and it’ll actually connect it to the landing page change or the promo that ended, not just hand me numbers. I usually scrape the client’s content from their sites and place it in the folder as well such that the LLM’s has as much context as possible.
