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Been using Claude for PPC stuff and one thing that’s been game changer is automating keyword expansion analysis – you can feed it competitor ad copy and have it suggest semantic variations you might miss manually. Also really useful for bulk negative keyword list generation when you upload search term reports, saves tons time compared to going through everything line by line
The Code version is solid for writing custom scripts that pull data from multiple sources and format it for reports, especially when you need something more flexible than what Google Scripts can handle
