Forums › Forums › PPC › What’s the most underrated traffic source you’ve actually had success with? › Reply To: What’s the most underrated traffic source you’ve actually had success with?

  • SwimmerSeparate3494

    Guest
    March 25, 2026 at 8:18 am

    tiktok shop ads if ur product is impulse. CPM 60-70% lower than meta, cleaner traffic, ROAS consistently better. problem is tiktok doesn’t have pixel learning like meta, u need volume to train it.
    google shopping is sleeping compared to 3 years ago. less competition, intent-based traffic, CPCs dirt cheap. most people don’t know how to structure campaigns and lose money in 2 weeks.
    but real talk: channel doesn’t matter if ur product doesn’t convert on ur own site. i can run the same thing on 10 channels and 8 fail. the metric almost nobody looks at is LTV vs CAC. if ur CAC is $20 and ur LTV is $25, any channel is trash. if ur LTV is $120, even dirty channels work.