Why some SEO Clients are super curious…. They want ranking in one month even when they also know it takes more time…. : SEO

Quick ranking is possible, I’ve seen it a few times. All of these cases follow the same scenario… Imagine a well aged website that’s been doing the opposite of “best practices” for its entire time in existence. Not enough to get it banned, but it’s bad, really bad.

Now, if you pick it up and pressure wash it really good… Google suddenly realizes that it’s a gem, and it moves through the rankings at warp speed. It’s really exciting.

But there’s a flip side to it, obviously… good luck explaining to the CEO that their organic traffic won’t continue to grow at this rate.

PS: If your new project suddenly exceeds everyone’s wildest hopes, finish your champagne, then CYA and start looking for another client, as this one will be leaving you soon with someone who promises them steady 1000% growth every year.