Should I invest in content creation for my agency?

Hey reddit

I've recently launched my own design and development agency and I'm at a crossroads regarding social media content. I'm torn between investing in creating high-quality content like motion graphic reels and other engaging materials, or focusing solely on other aspects of my business for now.

My target market includes high-paying clients and startups, and I'm unsure if investing in social media content would yield significant returns in terms of attracting these clients. I'd greatly appreciate your advice and insights on whether I should prioritize content creation at this stage or focus on other areas of my agency.

Thanks in advance for your help!