To understand just how vital NLP will be to the future of SEO, it’s worth looking at how Google – in particular – implements NLP…

Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand…

Bing is the number 2 search engine in the western world after Google, enjoying a 13.5% and 11.5% share of all desktop queries in the…

Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out…

Each year, the flagship day of the pre-Christmas shopping spree, Black Friday, delivers major shifts in consumer behavior. Last year’s sales hit a record high…

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions.…

Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate…