Wouldn’t it be nice to know how often people search for your brand instead of your competition? That’s exactly what share of search (SoS) can…

For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web…

A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. The goal is to learn about their…

Welcome back! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Standby…

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas?…

I have a website where i've been posting blogs twice a week for a year now. And maintaining site health but it's just not improving.…

Key Takeaways Chartbeat data tracking more than 2,500 news sites globally shows Google search referrals declined 33 percent in 2025, with small publishers (fewer than…