How to Migrate to Google Analytics 4
Welcome to the final part of a three-part discussion about Google Analytics 4 in this episode, we’re going to be looking at how we migrate to GA4.
Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.
In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including:
Steps to migrate to Google Analytics 4
Redefine your conversion data
Define your data points
Collect more data than you need
Google Analytics 4 migration tips
Don’t compare GA4 to UA
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