How to get backlinks — Link building guide
Ilkhom Chakkanbaev
How to build backlinks? Off-page optimization for a site is an integral part of SEO promotion, which requires constant analysis of the links and the search for donors to receive. However, donors are different. Today we’ll talk about finding quality backlinks.
Why backlinks are important for SEO
Links can positively affect your site’s ranking in the SERP, as the search engine sees that others are linking to the site.
However, as with keywords, more links don’t mean better. Search engines recognize most fake (placed to manipulate search results) and irrelevant links. And even seriously lower the position of sites for a sharp increase in their number.
From the search engines’ point of view, every page and web resource on the Internet has its own weight (authority). Thus, every link on the Internet, which is not closed from search robots, transfers its weight from the referring site to the target page. Accordingly, off-page optimization should consider both the number of links to the page/site and their authority.
As you can see, the link factor is one of the most significant today, especially because of the latest Core Updates. Therefore, link building is a key priority here.
Good content engineering always produces links. I can compile Reddit content with the best interaction rate. I can convert the data from BigQuery to infographics. Google Trends, content reformatting, content repurposing will also help. Besides these, also brand mentions without links always help search engines for better discovery rates and entity-profile improvements for better trust. (If the mentions are positive, of course.)
What Affects Your Site Rankings
Where to start? According to our link building guide, first of all, you should determine the number of off-page links, since the more there are, the greater the chance of getting into Google’s top 10. For example, on the query “how to create google account,” we see the following sites in the search results:
To understand which competitor pages are gaining the most backlinks, use the Top Pages report:
Additionally, you can consider the query’s competitiveness and distribute the execution depending on the possible result that can be achieved due to entering the top.
Serpstat Backlink Analysis Tool: A Comprehensive Guide
Quick And Easy Backlink Analysis With Serpstat API Is Now Available
Using this manual analysis, you can determine how these links might affect the promotion of the site in the top 10.
SDR (Serpstat Domain Rank) is a measure of domain authority. It is displayed as a number from 0 to 100. The principle of calculation is similar to the principle of Google Page Rank: the indicator depends on several numbers:
how many sites refer to the analyzed domain;
how many sites refer to sites referring to the analyzed domain;
how many sites refer to sites referring to sites that refer to the analyzed domain.
Accordingly, SDR can grow if there are new incoming links and if the links of the site’s donors, or their donors, grows.
How To Analyze External Links With Google Analytics
What types of links do search engines value?
To get the most out of your link building, I recommend following these rules:
Crossing topics
If the referring and the target page have the same topic, then the probability of clicking on the link is much higher. When visiting the site, the user will be able to find interesting content.
Traffic availability
It is best to exclude “dead” domains that have no traffic at all. It is better to focus on the most popular and most visited site, where users may be interested in the information posted.
Site authority
As stated above, it is best to use every possible tool to understand how “authoritative” the site is. The better this indicator, the more attention needs to be paid to it.
Natural placement
It is best to use links within the text and not attach them to a specific block, which will be much more natural and, if placed correctly, will maximize the chance of following it.
Link anchors
Commercial anchors should be mixed with their more or less secure counterparts, for example, URL or “here”, “by link”.
Also when choosing a suitable donor:
Use different types of links. There may be redirects, images, dofollow (carrying weight), nofollow (not carrying weight), text, and others, which will not raise suspicion from search engines.
Avoid having UTM tags in links. The presence of tags hints to the search engine about the link’s commercial placement, so this idea is best abandoned unless we are talking about advertising formats.
Simultaneous link and page indexing. If a link appears on an already indexed page later, Google robots may react negatively to this fact since it may indicate a contractual relationship. In some cases, this may not affect the promotion, but it is best to post the link with the material’s publication.
Regionality. Of course, it is recommended to promote the web-resource for residents of one city on sites dedicated to it. Similarly, donors should be selected in the same language group as the site being promoted.
List Of Requirements For A Proper Referring Site
How to improve the external optimization score?
Find and fix broken links
What Are Broken Links, How To Find And Fix Them
Replace 302 redirect with 301
The 302 redirect clarifies the search engine that this is a temporary redirect when the 301 already indicates the final change of the page address, so it is best to use the latter.
Find and fix lost links
To increase the chance of getting a natural link you can use:
You need to make really useful and interesting content
Site visitors will want to share it; in this case, it is best to operate with a solution to the problem and not writing an article for a certain number of characters.
How To Write Better Blog Posts: 12 Experts Share Their Best Tips
Unique content
In many cases, the authors rewrite already created articles, but it is best to supplement the material with their own thoughts. This will make it more interesting and not give users the feeling that they are reading an outdated article.
Information relevance
As a topic, you need to take a question that interests people now or may be interested in the future, for which you can use the Google Trends service.
Our specialists will contact you and discuss options for further work. These may include a personal demonstration, a trial period, comprehensive training articles, webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.
malicious links only worsens the promotion, so it is best to delete them manually. Google’s
algorithm can automatically reject spam backlinks, and Google recommends the rejection tool
to be used with extreme caution.
However, sometimes it is better to use Serpstat Malicious Sites report to see if there are any.
It is also worth
checking donors for viruses. After all, the goal of an external promotion is to get
high-quality links. Checking the site’s donors is necessary to make sure that the sites
referring to you are not infected with viruses and are not under filters.
