How to do deal with content theft and derivative works?

My company imports and resells a product that is relatively new to the USA and I just got a Google Alert today that we have a new competitor (also in the USA).

I checked out this other company's website and was saddened and angered to see they lifted 80% of their landing page from MY website.

10% of the content looks original and 10% looks to be from the original equipment manufacturer.

My questions:

1. Is it possible they just asked AI to write them a landing page for this article and it was Google/ChatGPT who plagiarized my site to make a "new" landing page for them? They even stole my pictures!!!
2. Will Google recognize their content as a rip-off of mine and downrank them for it?
3. If no to #2, is there any point in sending them a cease and desist?

Any other thoughts you might have are very much welcome. Their page is not well optimized so I'm not TOO worried about SEO competition, but ripping off my content really pisses me off.