Google business seo

Hello everyone,

I am a professional in repairs (mainly plumbing), and I am very interested in local SEO to improve my visibility. By analyzing the competition, I noticed that several craftsmen were not content with a single site, but were creating several different websites, each with a distinct address, to appear number 1 on Google Business in several municipalities.

What I find surprising is that Google seems to validate all of these addresses quite easily. For my part, to validate my own establishment on Google Business, it had been difficult: video, proof, etc. So I wonder how these competitors manage to get all their addresses across.

Two questions at once: 1. Do you know how they go about validating multiple Google Business listings so easily? 2. And above all, what do you think of this strategy in terms of local SEO? Is it really effective in the long term, or risky in terms of Google penalties?

I'm seriously considering doing the same thing, especially since I know how to build my sites myself, so cost wouldn't be an issue. The idea would be to have a site + a GMB file per targeted municipality.

Thank you for your feedback and advice!