Google AdSense To Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it “on or after June 5, 2026.”

Google wrote, “Starting on or after April 20, 2026, Google AdSense will experiment with an updated set of commonly used ad technology partners.” Google added, “If this experiment is deemed beneficial for publishers, the list will be updated on or after June 5, 2026.”

Google said that “this update will reflect the partners that work most closely with publishers globally, determined by data collected from all programmatic demand sources, as well as meeting our privacy standards.”

Here is the list of those partners.

Plus, AdSense publishers will be able to find the up-to-date version of the list published at Manage your ad technology partners (ATPs). You can view the controls, the list of current ad technology partners and, once the experiment starts, those who are part of the experiment in your account in Privacy & messaging, on the European regulations settings page, in the “Your ad partners” menu.

If you want to prevent automatic updates or do not want to participate in the experiment, select “Do not automatically include commonly used ad partners”. This will create a custom list pre-filled with your current selections, which you can then modify as needed. If you’re using a third-party CMP to collect GDPR consent, your list of ad tech partners is managed through your CMP provider.

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