The Content Framework That Worked In 2019 Is Now Working Against You
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of…
Category: SEO Tips
Daily Search Forum Recap: June 19, 2026
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease…
How to Qualify Leads for an SEO Agency
Key Takeaways Time is Wasted on Unqualified Leads: Agency owners spend significant time on discovery calls for leads that were never going to close, often…
When to Update vs. Create Content for AI Search (2026)
The way people find information has fundamentally changed — and so has the standard for what it means to rank. In 2026, content visibility isn’t…
What AI Search Means for SEO and Businesses
Google I/O has always been one of the most anticipated events in the technology and search industry. Every year, marketers, business owners, and SEO professionals…
Allow GPTBot to Crawl Your Site
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don’t block…
How To Identify & Best Optimize for User Search Intent. The Step by Step Guide
Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I…
How to Create Your First Claude Skill (Tutorial)
Every time you open Claude, do you type the same things over and over? Your business details, your tone, your rules, all from zero, every…
Google May 2026 Core Update: Reddit Up, YouTube Down
Blog / Studies & Surveys / May 2026 Google Core Update: Reddit now holds nearly 5x more TOP 3 positions than YouTube Written by Yevheniia…
Measuring the ROI of AEO: A Framework for AI Visibility
Your finance team has a fair question. You want to spend money getting your brand cited in ChatGPT and Google AI Overviews, but those citations…