Progressive Web Apps Don’t Rank Better Than Regular Sites
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. This topic is discussed…
Author: seohelper
How to Use TikTok for Business: A Step-by-Step Guide
At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are…
Google Ads shopping ads bug results in huge CPC increased; issue now resolved
Google Ads shopping ads bug results in huge CPC increased; issue now resolved Your privacy means the world to us. We share your…
How Our Website Conversion Strategy Increased Business Inquiries by 37%
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Having…
It’s Time to Take Memes Seriously. Here’s Why and How.
In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures.…
SEO wins to implement during a code freeze
1. Keyword & Content Optimisation Optimising your landing pages for targeted keywords is one of the quickest wins as typically this won’t add any work…
5 Things I Learned While Leading a Major Rebrand
One year into my role as CMO after joining Exos in the middle of the pandemic, we’ve refreshed the brand to help more people than…
10 Things You Need to Stop Doing in Your Marketing Emails
Did you know that roughly 45% of emails sent are considered spam? Yes, that number sounds bad. Maybe your marketing emails aren’t spam, they can…
How to Rank Well in Google Image Search
Having good eye-catching content can be a major factor in increasing the rank of your website but did you know that visual graphics can make…
7 Tips to Start a Career in Digital Marketing
7 Tips to Start a Career in Digital Marketing by Adam | November 9, 2021 Digital marketing is a rapidly growing industry. It’s also one…