Amazon Says It Exceeded Expectations With ‘Significant Growth’ in Upfront
A star-studded event full of talent, franchises, and sports
During Amazon’s upfront presentation at The Beacon Theatre in May, actors and celebs such as Arnold Schwarzenegger, Jason Momoa, Travis Kelce, Candace Parker, Jamie Lee Curtis, Elizabeth Banks, Octavia Spencer, Michael B. Jordan, John Cena, and Walton Goggins took to the stage. During the event, the company announced the renewal of the third season of Fallout, additional investments in franchises and sports, and AI-enhanced adtech.
The company also shared that Amazon Ads helped advertisers reach an average monthly ad-supported audience of more than 300 million in the United States. According to the company, that reach goes across Amazon’s owned and operated properties and services like Twitch, Fire TV, Whole Foods, Amazon Music, Prime Video, and more, in addition to a diverse offering of premium publishers.
According to Amazon, Prime Video has an average monthly ad-supported reach of more than 200 million global consumers, with more than 130 million in the U.S.