Activations and Adjacent Ads Capitalize on Super Bowl Buzz
Refrigerated dressing brand Litehouse is taking the tailgating experience to new heights with its “Litehouse in the House” campaign featuring America’s number one ranch fan. The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including a Ranch Cave Sweepstakes where one winner will receive a year’s worth of Litehouse ranch dressing and fifty second-prize winners will receive Litehouse Ranch-shaped pillows; and “Take it to the House” instant wins on Instagram, where every Sunday, Litehouse will celebrate the first time a player takes it to the house through an interception, kick-off, or punt return for a touchdown.
