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Wrong Grammar, Low Quality Content Future Career
If I am the Web Administrator/WordPress Dev and SEO of a B2B company (basically I am in charge of website maintenance, uploading the new content, on-page, and technical SEO)
I have been with the company for 5 months. I have improved the organic traffic, and ranked several keywords from nothing to number 1. It is a B2B company in a very competitive industry with several players in the market.
My problem is my marketing manager and the content writer (an engineer) sent me low-quality content. Copies with a lot of grammatical errors, written for the wrong audience and in the wrong context in short it wasn’t an SEO LED nor optimized content, I edited it to optimize it for SEO they got offended and demanded that I should be posting the content as it is, exactly how they sent to me.
My question is will this affect my future job application if technical recruiters see those posts and ask me why I posted those and not optimize them for SEO or rewrite it for SEO will I be able to justify my situation by saying that is how they want it I had to follow instructions? The content writer, Team leader, and marketing manager do not know SEO or UI/UX, they do not want me to add content or edit content. I am required to only create posts and content that they send me. I am not allowed to edit or add text and graphics to the website.
I am being micro-managed by people who are not experts and do not have experience in WordPress, website development, UI/UX and SEO.
How will I look to technical recruiters and future employers when they see these posts and content?
They made me liable for the SEMrush visibility and domain authority but they stopped me from editing and adding content to the website. I am now only allowed to fix the technical SEO and On-page SEO.
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1 Reply
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For future recruiters, let them know you were only responsible for technical SEO not content. You can break down specific tasks and essentially say, “While I made content recommendations, I did not oversee the content posted on the site.” If comes up, you can outright say one of the reasons why you ultimately left the company is because you had no control over content, which is an integral part of SEO. I have been honest with companies about the direction I wanted to takea project to improve importance and the push back I recieved
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First of all, there are a lot of SEO fairy tales out there. Is Google really checking grammar, spelling, and tone? Absolutely not. Google is checking the content and counting how many times certain words are used. If certain words are overused, then Google may give a penalty or simply not do anything. However, content grammar and readability are important for the reader. If your content is not good enough, your bounce rate will be high, and Google will drop your rank. So, basically, you cannot claim that you are not responsible for the content and only responsible for technical SEO.
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