Geoblocking is the practice of limiting digital content to a specific geographic location. It’s not at all new, but it is on the rise and is likely to keep growing as more businesses find that geoblocking can actually be beneficial to their SEO.
Usually, when people think about geoblocking they imagine it as something that people in other countries are restricted from seeing, but geoblocking can also happen domestically. You might have a map company website that restricts access to customers outside the US or you might have an app for which your data provider charges you different rates depending on where your end user lives – there are many reasons for any business why they would want to limit access based on geography.