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Would a domain change break the rankings?
I have a SaaS for nutrition professionals where the domain is NutritioApp but everybody gets the name wrong, as NutrioApp or NutritionApp. Not a big issue for me, but I feel that I should do something about it.
Do you think that migrating it to a new domain with proper redirects and new brand could lead to an SEO disaster since the domain will be new?
I have some external links that will be done to the old domain, then that page will redirect to the new one.
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1 Reply
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I have helped with a lot of migrations and we never have seen a long-term traffic loss on any of them. Some snapped right into the same rankings in the first few days. Some took a couple of weeks to catch up. A few took a little bit of time for Google to recognize the new domain as the brand, so brand related searches lagged behind a month or so.
All that being said, there are no guarantees. WooCommerce recently tried migrating to [Woo.com](http://Woo.com) and it went so badly for them and nobody could figure out why so that they ended up migrating back several months later.
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Proper redirects will help, but monitor rankings closely during the transition.
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