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With conversion optimization bidding, do bid adjustments even matter? (i.e. by device)
Title says it all basically. Conversion optimization already affects bid adjustments like device, so is it even necessary to work with seperate bid adjustments? i.e. Bidding 20% more for Mobile.
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1 Reply
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Google has a support page that covers bid adjustments by bid strategy: https://support.google.com/google-ads/answer/2732132?hl=en#eligibility
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No need to fiddle with bid adjustments as Smart Bidding will do it for you.
Plus, if you try to use them anyway, they will be ignored (unless you are using Maximise Clicks).
You can use -100% on devices though if you need to exclude a particular device type.
https://support.google.com/google-ads/answer/2732132?hl=en-GB
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